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This Site is made available to you by Pearson Education, Inc. and its subsidiaries and affiliates ("Pearson"). At Pearson, we are serious about protecting your privacy, and this privacy statement (the "Privacy Statement") discloses how we collect, protect, use and share the personal information gathered on this Site.

Your use of this Site is subject to the User Terms (the "User Terms") posted on this website, which includes this Privacy Statement. The User Terms (including the Privacy Statement) or any part thereof may be revised by Pearson from time to time, through an updated posting, and therefore you should check the User Terms (including the Privacy Statement) periodically. Revisions are effective upon posting and your continued use of this Site, after the posting of revisions to the User Terms (including the Privacy Statement), will indicate your acceptance of such revisions. If you have any questions concerning the User Terms (including the Privacy Statement), please contact us.


About the site

This Site allows you to create, illustrate, write and publish your custom books in paperback, hardcover or PDF format.

This Privacy Statement describes the information that we collect from you as a teacher and from any students in your classroom that you decide to allow to use the custom book services contained on the Site. This Privacy Statement also describes how we use that information, and with whom that information is shared.

As it’s important for you to clearly understand this Privacy Statement, here are some definitions to keep in mind as you read this Privacy Statement:

  • “You” refers to an adult teacher who establishes an account on the Site on behalf of his/her students.
  • “Your book” refers to a book that you created or any books that are authored by your students.
  • “Tikatok” refers to Tikatok custom book services contained on the Site.
  • “Minor[s]” refers generally to a person who is under the age of 18 years old.
  • “Student’s Account” refers to an account that a teacher has set up for a student in their classroom who is a Minor. A Minor cannot set up his or her own account, and any Student’s Account must be associated with an account created by the teacher.
  • “Your student” or “students” refers to students in your classroom who you have chosen to associate with your teacher account.

Who May Create an account on the Site?

Any adult teacher may register to create a subscription account on the Site. Each subscription will last for the applicable subscription period starting from the date of registration on the Site. The Student’s Account that you create will be associated with your teacher account. In the event that you create a Student’s Account, both your account and your Student’s Account, will be governed by this Privacy Statement and the User Terms.

You have the right to cancel your account at any time. If a teacher subscription lapses, the associated teacher account and data will remain in Tikatok should a teacher decide to renew for up to six (6) months from the expiration date. After six (6) months, the teacher account and data will be deleted. However, associated student accounts and data will be deleted immediately when a subscription lapses and all associated student roster information and student books that have been created as part of those accounts will be deleted.

What Type of Personally Identifiable Information Does Pearson Collect?

During the account registration process Pearson collects no more personally identifiable information from you than is reasonably necessary for you and your students to participate in the custom book activities. This includes, among other things, your name, the name of your school and your email address. You will also be asked to create a username and a password during the registration process. When creating a username, do not use any personally identifiable information. For example, you should not use your initials, telephone number, email address, abbreviation of your name or zip code.

During the time you register and/or place a product order we may collect additional personally identifiable information from you. For example, we may ask if you want us to include biographical information about you, or your student, such as your student’s name, in the product that you are purchasing. In addition, you have the option of including a parent’s email address for the sole purpose of sharing a student’s work on Tikatok with the parent. This email address will only be used so that a teacher can choose to send a parent an email from the Site with a unique URL bringing the parent to the Site to view their student’s book. The parent may then choose to purchase the book once they land on Tikatok. In no event shall Pearson shall use the parent’s email address to market products or services to the parent.

Although Pearson does not request personally identifiable information from you other than during the registration process and the product-ordering process, the purpose of the Site is to allow the creation, illustration, and personalization of books. As a result, you control the information that you and your students choose to include in the books you create.

We consider the following to be examples of personally-identifying information: they include, but are not limited to, your first and last name, email address, home address, phone number, date of birth, social security number, credit card information and certain other information, to the extent it is linked with your personally-identifying information.

The information we learn from you helps us personalize and continually improve your experience and use of this Site, so that we can further serve your needs and our legitimate business purposes. For example, when you send us a message or make an online purchase, we need to retain certain personally-identifying information on this Site in order to respond to your request. Your personally-identifying information may be used by our company to help us improve this Site, and also may be used for our company's marketing and promotional purposes. We receive and store any information you enter on this Site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features.


Except as specifically stated in this Privacy Statement, our policy is not to share this personally-identifying information with third parties, but we may share this information with affiliates of Pearson, and other companies and organizations who perform work for us under contract or sell products or services that complement our products and services. We may also engage third parties to assist with services related to the Site, such as technical and processing services, shipping, book printing and website analytics. These third parties are obligated to keep your information confidential and must use the information only in connection with providing the services described herein. We may also disclose personally-identifying information in the following situations (a) in response to a subpoena, court order or legal process, to the extent permitted and required by law; (b) to protect user security or the security of other persons, consistent with applicable laws; (c) in connection with a sale, joint venture or other transfer to some or all of Pearson or the assets of Pearson; or (d) in order to enforce the Site’s User Terms. We otherwise exercise commercially reasonable care to not otherwise share or disclose the names of users or any other personally-identifying information with third-parties, except with the prior approval of the user.


PARENTS AND TEACHERS: We encourage parents and teachers to spend time with their Children and/or students they teach in connection with their participation in the custom book activities that may be offered on this Site. No personally-identifying information should be submitted to or posted on this Site by Children without the consent of their parent, guardian or teacher. We encourage parents and teachers to monitor Children’s online use, and to help us protect their privacy by instructing Children never to provide such information on this Site or any other website without permission. We are also prohibited by law from conditioning a Child’s participation in any activity on this Site on the Child disclosing more personally-identifying information than is reasonably necessary to participate in such activity.

CHILDREN: Please do not give your full name, email address, home address, telephone number or any other personally-identifying information that would enable someone to contact you either on-line or off-line, without first asking your parent, guardian or teacher for permission.

Pearson does not ask Children to provide any personally identifiable information on this Site. As a result, if you have created a Student Account that allows your student to participate on our Site, we do not condition your student’s use of the account on his or her providing any personally identifiable information. If you decide to create a Student’s Account, however, Pearson will allow your student to create personalized books. Although Pearson warns all children not to include personally identifiable information in the books that they author, it is possible that they may inadvertently provide Pearson with personally identifiable information in the content of the book that they author.

We may disclose a Child's personally-identifying information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to, or interference with, (either intentionally or unintentionally) our rights or property, other users or anyone else that could be harmed by such activities. We also may disclose a Child's personally-identifying information when we believe in good faith that the law requires it.

Creating and Printing Books

Pearson allows you and/or your student to create books on the Site, which includes both text (the stories) and images (the illustrations). You should not include any personally identifiable information in your books, either in the words or in the images you supply.

If you or your students decide to create a book, your book will be available in “private display.” Private display means that the book may be visible to only Pearson, you (the teacher), the student and other students in your classroom, for whom you give permission to share access to your book. A book will never be made accessible to the general public by Pearson. A book in private display will contain, by default, the author’s username and a blank space for any biographical information that you may choose to supply. You can provide biographical information, such as your name or your student’s name, if you decide to “publish” a book. Publishing refers to a purchase of the book in paperback, hardcover or PDF format. Only you (the teacher) can decide to publish a book that you create or that your student creates. Students are not allowed to publish or order books.

Making a Purchase or Placing an Order

When you order a book, we send only the information necessary to fulfill the order to Paypal and our printing supplier. Pearson does not collect or store any credit card information. You should review the Privacy Policy of Paypal for more information about how they use any information that you provide to them. Please note that any online purchase that may be facilitated from this Site is intended for parents, teachers and other adult purchasers over the age of 18 and requires the submission of personally-identifying information to fulfill and service any transactions.

When you decide to publish a book, we may give you the option of selecting individuals who you would like to receive a copy of your book. If you indicate that an individual should receive a copy of your book, we may send a copy of the book, along with any biographical information that you have chosen to include in it, to that individual.

At any time you may log in to your account and review the information that you have provided to Pearson about you or your students or any books that you or your students have created on the Site. At any time you may log in to your account and delete any information you provided Pearson about you or your students or any books that you or your students have created on the Site.


We receive and store certain types of information whenever you interact with this Site. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses this Site. Cookies are alphanumeric identifiers that we transfer to your computer's hard drive, through your web browser, to enable our systems to recognize your browser and to provide customized features to you. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, cookies allow you to take full advantage of this Site’s best features, and we recommend that you leave them turned on.

Prior to user registration, if applicable, Pearson may employ cookie technology on this Site to (i) track non-personal information such as type of browser, operating system, domain names and IP addresses, and (ii) improve our visitors’ experience online. Prior to user registration to the extent applicable, we do not link IP addresses to any personally-identifying information. However, once you register for the first time and affirmatively opt-in and provide personal information about yourself for purposes of receiving more information about our products and services or ordering products, such personal information provided by you or collected through the cookie technology may be used for marketing to you as specified on a registration page. If you do not want to receive e-mail or other marketing communications from us, please adjust your registration page to opt-out of further marketing to you.

Please also note that Pearson reserves the right to monitor your compliance with the User Terms (including the Privacy Statement) of this Site and may track your usage of this Site in order to confirm compliance with these User Terms. Pearson also reserves the right, in its sole discretion, to terminate your access to this Site for any reason, including non-compliance with these User Terms.

Pearson uses, a third party service, to collect anonymous visitor data on our network of sites. This service does not collect any personal information such as names, ages, phone numbers, addresses or e-mail addresses from visitors accessing the Site. Pearson uses this service to collect visitor information like IP Addresses, browser types (such as Internet Explorer or Netscape), referring pages, pages visited and time spent on a particular site. Pearson uses this service to collect this information for the following purposes: (1) to provide statistical analysis of web page traffic patterns; (2) to administer the Site and related servers; (3) to allow for auditing of our services by third parties; and (4) for internal marketing purposes.


This Site may provide links to other third party websites or resources. Because we do not control such other third party websites and resources, you acknowledge and agree that Pearson is not responsible or liable for the content, products or performance of such other third party websites and resources, and you hereby irrevocably waive any claim against Pearson with respect to such other websites and resources. Pearson reserves the right to terminate any link at any time without notice. The inclusion of links to other websites or resources does not constitute or imply an endorsement, authorization, sponsorship, or affiliation by Pearson of that website or resource, or any products or services provided therein. The information practices of those websites are not covered by the User Terms (including this Privacy Statement) or any other policies or terms applicable to this Site. We recommend that you review any terms of use and privacy policy of any third party website linked to this Site before providing any information to those websites or using their products and services.


This Site is owned and operated by Pearson and the contents of this Site are protected by copyright of Pearson and/or its licensors.


If you have any concerns, comments or questions about this Privacy Statement or privacy on this Site, please contact us at webmaster@tikatok.com.

Pearson Education, Inc. (Revised - October 2013)